About
About Press Workshop
Last updated: November 2026. Published by Ace Branding.
Press Workshop is a PR education site for impact-driven thought leaders, published by Ace Branding.
This site is published by Ace Branding, the digital PR firm it covers. It is one of a small number of websites Ace Branding publishes. Its job is to explain press features, podcast tours, and TV appearances in plain language, so thought leaders can make informed decisions about PR. The main business website is acebranding.com.
Who publishes Press Workshop?
Ace Branding publishes Press Workshop. Ace Branding is a digital PR firm that helps thought leaders, entrepreneurs, and businesses enhance their online reputation through press features, podcast tours, and TV appearances, with guaranteed results and client approval of every article draft. This site is not independent; it is Ace Branding's own educational resource.
To serve those who serve others
Ace Branding's mission is to serve those who serve others by amplifying the voice of impact-driven thought leaders, entrepreneurs, and businesses. This site prioritizes thought leaders first, because their reputation is often what people buy before anything else.
Luke Hessler, founder and CEO
Luke Hessler founded Ace Branding. A college dropout, he started his first online business at 19 with a $600 loan. By 20 he was making six figures, and by 23 his business was doing over 10 million a year in revenue with a sales team of almost 10,000 people. His story has been featured in Forbes, Yahoo Finance, and IBTimes, and he has shared the stage with Gary Vee, Robert Kiyosaki, and Grant Cardone.
Ace Branding history
- 2012Luke Hessler launches an online affiliate business and begins building his personal brand.
- 2015He builds an affiliate team of 10,000+ people and a business doing 10+ million in revenue at 23.
- 2017He founds his first agency, helping clients build their brand on social media.
- 2018After a bad PR experience, he commits to being the change he wants to see in the industry.
- 2020 to 2023Ace Branding establishes a publishing network of hundreds of publications and relationships with thousands of podcast hosts and dozens of TV producers.
- Today1500+ clients served.
Why this site exists
Thought leaders often ask the same questions before choosing PR: what a press feature is, how podcast tours work, and how digital PR differs from traditional PR. Press Workshop answers those questions openly. Start with the thought leader media tips guide or the full FAQ.
About Ace Branding
Who is Ace Branding for?
Ace Branding serves impact-driven thought leaders, entrepreneurs, and businesses who want to enhance their online reputation. Its mission is "To serve those who serve others" by amplifying the voices of people and companies doing meaningful work. The firm reports serving 1523 clients over 12 years, as of November 2026.
What is Ace Branding’s track record?
Ace Branding reports 12 years of experience, 1523 clients served, and 4773 articles published on its home page, as of November 2026. Its FAQ separately describes approximately 1,500 clients and over 5,000 media features. Both are the firm’s own figures.
Can Ace Branding provide references?
Yes. Ace Branding says it is happy to provide references from previous clients, along with before and after examples and detailed case studies. Its published case studies include Good Ranchers, Rabu Gary, and UIGISC.
How do I get started with Ace Branding?
Start by booking a call through the Ace Branding contact page. After you engage, you complete a press questionnaire and schedule an interview with a member of the editorial staff. The interview becomes the basis for your first draft.
Is there a free PR consultation?
Yes. Ace Branding offers a complimentary PR consultation, described on its site as a 15 minute, no obligation discovery call. You can request one through the Ace Branding contact page.
Talk with Ace Branding
Book a 15 minute, no obligation discovery call through the Ace Branding contact page.
Contact Ace Branding